SANDWICH BOARD by McCann Manchester for UPS

Adsarchive » Promo , Case study » UPS » SANDWICH BOARD

SANDWICH BOARD

Pin to Collection
Add a note
Industry Postal, Courier, Shipping & Freight services
Media Promo & PR, Case study
Market United Kingdom
Agency McCann Manchester
Creative Director Dave Price, Neil Lancaster
Art Director Clive Davis
Photographer Steve Deer
Typographer Jamie Axford
Illustrator Dave Kenworthy
Released November 2009

Credits & Description

Category: Business Products & Services
Advertiser: UPS
Product/Service: DELIVERY SERVICES
Agency: McCANN ERICKSON MANCHESTER
Date of First Appearance: Nov 2 2009 12:00AM
Entrant Company: McCANN ERICKSON MANCHESTER, UNITED KINGDOM
Art Director: Clive Davis (McCann Manchester)
Creative Director: Neil Lancaster (McCann Manchester)
Creative Director: Dave Price (McCann Manchester)
Illustrator: Dave Kenworthy (McCann Manchester)
Typographer: Jamie Axford (McCann Manchester)
Photographer: Steve Deer (McCann Manchester)
Reprographics: Ross Jordan (McCann Manchester)
Media placement: Ambient - Sandwich Board - 2nd November 2009

Results and Effectiveness
Launched in November 2009 to capitalise on the lucrative Christmas period. Focusing our activity in the mornings and early evening meant we maximised our exposure to our target audience – the affluent commuter – who may have been considering sending gifts to friends and family living or working abroad. The activity brought about a substantial increase in footfall into the city centre Mail Box etc stores from which the UPS shipments can be sent. Revenue from ‘walk-in’ non-account holders jumped 18.7% compared to the same period in 2008, which brought about an unprecedented ROI given the relatively small production costs.

Creative Execution
Sandwich boards, with the time-honoured prophecy : 'THE END OF THE WORLD'... on the front and...'BY 9AM NEXT DAY – UPS' on the reverse. Plus contact details. In Manchester, Leeds and Sheffield city centres, 10 sandwich board persons/ mornings & early evenings.

Insights, Strategy & the Idea
UPS Express Service Plus service guarantees next day delivery, by 9.00 am, across the world. Is there an ambient, economic way, of promoting this service in and around the business centres of UK cities?