A BREATH TEST WITH A TWIST by Duval Guillaume Modem Antwerp for VAD/BELGIAN FEDERATION AGAINST ALCOHOL & DRUGS

A BREATH TEST WITH A TWIST

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Industry Against alcohol
Media Promo & PR, Case study
Market Belgium
Agency Duval Guillaume Modem Antwerp
Creative Director Geoffrey Hantson
Art Director Ad Van Ongeval
Copywriter Dieter De Ridder
Released April 2011

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness Messages
Advertiser: VAD/BELGIAN FEDERATION AGAINST ALCOHOL & DRUGS
Product/Service: ANTI DRINKING CAMPAIGN
Agency: DUVAL GUILLAUME ANTWERP/MODEM
Date of First Appearance: Apr 30 2011
Entrant Company: DUVAL GUILLAUME ANTWERP/MODEM, BELGIUM
Creative Director: Geoffrey Hantson (Duval Guillaume)
Copywriter: Dieter De Ridder (Duval Guillaume)
Art Director: Ad Van Ongeval (Duval Guillaume)
Account Director: Jonathan Moerkens (Duval Guillaume)
Media placement: ambient - breath test - police control - 20th april 2011

Insights, Strategy & the Idea
Make the public - parents - aware of a new law that makes drinking under 16 illegal in Belgium

Creative Execution
We organized breath tests with the Belgian Traffic police. But with a twist. Instead of the adults, the children were asked to do a breath test.

Results and Effectiveness
The campaign was launched end of April. So it's too soon for concrete - honest - results.