WHAT WOULD WE BE BUYING? by Euro Rscg Prague for MUNICIPALITY OF PRAGUE

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WHAT WOULD WE BE BUYING?

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Industry Charities, Foundations, Volunteers
Media Promo & PR, Case study
Market Czech Republic
Agency Euro Rscg Prague
Creative Director Eda Kauba
Art Director Milan Vlasak, Jan Nalevka
Copywriter Lubomír Kopecký
Released November 2009

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness Messages
Advertiser: MUNICIPALITY OF PRAGUE
Product/Service: VELVET REVOLUTION ANNIVERSARY
Agency: EURO RSCG
Date of First Appearance: Nov 17 2009 12:00AM
Entrant Company: EURO RSCG, Prague, CZECH REPUBLIC
Creative Director: Eda Kauba (Euro RSCG Prague)
Copywriter: Milan Vlasak (Euro RSCG Prague)
Copywriter: Lubomir Kopecky (Euro RSCG Prague)
Art Director: Milan Vlasak (Euro RSCG Prague)
Art Director: Jan Nalevka (Euro RSCG Prague)
Media placement: Event - Narodni Street, Prague Center - 17.11.2009

Results and Effectiveness
The thousands of both young and old that saw the installations were not only smiling but also seemingly engaged in excited discussions.

Creative Execution
We decided to change history and imagine that the communists had leading the country for the last 20 years. On the occasion of the 20th anniversary of the Velvet Revolution we arranged an exhibition of shop windows in Narodni Trida in the centre of Prague (where the revolution begun) with the theme “What would we be buying if it hadn’t happened?”

Insights, Strategy & the Idea
Although it has been 20 years since the Velvet Revolution and Prague has become the fifth richest region in Europe, people are still sceptical.