REAL ESTATE ADS by DraftFCB Vienna for VEREIN WIENER FRAUENHÄUSER

REAL ESTATE ADS

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Industry Charities, Foundations, Volunteers
Media Promo & PR, Case study
Market Austria
Agency DraftFCB Vienna
Executive Creative Director Patrik Partl
Creative Director Florian Schwab
Art Director Daniel Senitschnig
Copywriter Armin Winkler
Client Service Director Mag. Fred Reiss
Released March 2011

Credits & Description

Category: Best Use of Print
Advertiser: VEREIN WIENER FRAUENHÄUSER
Product/Service: WOMAN´S SHELTER
Agency: DRAFTFCB PARTNERS
Date of First Appearance: Mar 11 2011
Entrant Company: DRAFTFCB PARTNERS, Vienna, AUSTRIA
Chief Executive Officer: Manfred Berger (Draftfcb Partners)
Chief Creative Officer: Bernd Fliesser (Draftfcb Partners)
Executive Creative Director: Patrik Partl (Draftfcb Partners)
Client Service Director: Fred Reiss (Draftfcb Partners)
Consultant: Michael Mesaric (Draftfcb Partners)
Creative Director: Florian Schwab (Draftfcb Partners)
Art Director: Daniel Senitschnig (Draftfcb Partners)
Graphic Design: Kerstin Frühwirth (Draftfcb Partners)
Copywriter: Armin Winkler (Draftfcb Partners)
Media placement: Print Ad - Print Advert - 11.03.2011

Insights, Strategy & the Idea
Women’s shelter (FRAUENHÄUSER) is an institution in Vienna, where women suffering from domestic violence find shelter and protection.
The brief was: drawing high attention to the fact that a lot of women (also especially with stable social backgrounds) become victims of domestic violence. And therefore spending little money on actions.

Creative Execution
We booked space for a print ad in one of the biggest magazines for classifieds called "Bazar". The FRAUENHÄUSER ad was placed within the real estate part and looked exactly like one of the classifieds. By offering the apartment at a very low price an even higher level of attention was generated.

Results and Effectiveness
Increase of visits on the FRAUENHÄUSER-website by 22% during the release of the ads.