PLAN PETITION BUS by FamousGrey Brussels for PLAN

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PLAN PETITION BUS

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Industry Public awareness, Charities, Foundations, Volunteers
Media Promo & PR, Case study
Market Belgium
Agency FamousGrey Brussels
Creative Director Christophe Ghewy, Joeri Van Den Broeck, Paul Wauters
Art Director Johan Roelandt
Copywriter Koen Van Deun
Released May 2009

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness Messages
Advertiser: PLAN BELGIUM
Product/Service: VIRTUAL ADOPTION
Agency: FAMOUS
Date of First Appearance: May 13 2009 12:00AM
Entrant Company: FAMOUS, Brussels, BELGIUM
Creative Director: Tim Driesen (Famous Brussels)
Creative Director: Joeri van den Broeck (Famous Brussels)
Creative Director: Christophe Ghewy (Famous Brussels)
Art Director: Johan Roelandt (Famous Brussels)
Copywriter: Koen van Deun (Famous Brussels)
Account Director: Veronique Mattheeuws (Famous Brussels)
Account Manager: Elke Ruys (Famous Brussels)
Media placement: Stunt - Brussels - 13/05/2009

Results and Effectiveness
Once we’ve got our 10,000 autographs, the last bus stop will be the Belgian Parliament. And there won’t be any possibility left to ignore our request since we’re inviting the media to hop onboard.

Creative Execution
Instead of a lot of volunteers running around with blank paper, we used the Belgian public transport system. Busses drive around the country anyway so why not use them to collect autographs? Special paint was used so none of the autographs could get lost by heavy rain or excessive sunlight.

Insights, Strategy & the Idea
Plan Belgium is an organisation like foster parents. By virtual adoption you can support a child and its community in a third-world country. But Plan Belgium also puts pressure on important decision makers to fight for children’s rights by using petitions.