VitaHair Promo, Case study GOOGLE HAIR by Y&R Buenos Aires

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Industry Hospitals, Healthcare facilities & Medical Services
Media Promo & PR, Case study
Market Argentina
Agency Y&R Buenos Aires
Executive Creative Director M. Mercado
Creative Director D. Oliverira
Art Director M. J. Menendez
Copywriter D. Oliveira
Released April 2011

Credits & Description

Category: Best Use of Online Advertising
Advertiser: VITAHAIR
Product/Service: HAIR TRANSPLANT
Date of First Appearance: Apr 26 2011
Entry URL:
Executive Creative Director: M. Mercado (Young & Rubicam)
Creative Director: D. Oliverira (Young & Rubicam)
Art Director: M. J. Menendez (Young & Rubicam)
Copywriter: D. Oliveira (Young & Rubicam)
Digital Production: E. Vaquero (Young & Rubicam)
Media placement: Online Advertising - 1 Banner - Http:// - 26 April 2011

Insights, Strategy & the Idea
In this banner, we show how the most modern technology enhances, for instance, an old problem liked being bald.
But almost in the end, the piece reveals the same technological improvements provide a solution to hair loss. How? With Vita Hair’s micro hair implant treatment.

Creative Execution
The baldness issue has always been treated with certain solemnity. To stand out in this category, this communication makes use of humour to sell a micro hair transplant treatment.
The surprise is that complicity and the solution to a problem merge in a piece that interacts with the prospect consumer.
The insight is clear: your baldness can be seen from almost every location.

Results and Effectiveness
In the first month of the implementation of the banner, the inquiries to Vita Hair went up 40%.
Stays in the banner were 30% higher than the average stay in this interactive media.