VIVA! ACTION FOR ANIMALS FOUNDATION Promo, Case study HORSES by Lemon Sky J. Walter Thompson Warsaw


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Industry Charities, Foundations, Volunteers
Media Promo & PR, Case study
Market Poland
Agency Lemon Sky J. Walter Thompson Warsaw
Creative Director Mariusz Pitura
Art Director Agnieszka Węglarska
Copywriter Kasia Kowalska
Photographer Przemek Kulikowski, Filip Żołyński
Released March 2011

Credits & Description

Category: Best Use of Ambient Media: Large Scale
Product/Service: VIVA! FOUNDATION
Date of First Appearance: Mar 4 2011
Entrant Company: JWT WARSAW, POLAND
Creative Director: Mariusz Pitura (JWT Warszawa)
Art Director: Agnieszka Węglarska (JWT Warszawa)
Copywriter: Kasia Kowalska (JWT Warszawa)
Account Executive: Emilia Krzyżyńska (JWT Warszawa)
Photographer: Filip Żołyński (Kulikowski-Żołyński)
Photographer: Przemek Kulikowski (Kulikowski-Żołyński)
Media placement: posters - e.g poster pilars - 04.03.2011

Insights, Strategy & the Idea
The objective was to make people aware about the conditions of horse transport.

Creative Execution
The medium: posters with a horse in 1:1 scale, stuck on poster pillars in the centre of Warsaw.

Results and Effectiveness
The result: Everyone who sees the poster gets the impression that a horse is locked in a small, tight space. It is almost the same as when the are transported.