THE COVER COMES BACK by Publicis Brussels for VOCVO

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THE COVER COMES BACK

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Industry Public awareness, Charities, Foundations, Volunteers
Media Promo & PR, Case study
Market Belgium
Agency Publicis Brussels
Creative Director Paul Servaes, Alain Janssens
Copywriter Nathalie Delchambre
Released July 2009

Credits & Description

Category: Best Use of Newspapers
Advertiser: VOCVO - WABLIEFT
Product/Service: NON-PROFIT ORGANISATION
Agency: PUBLICIS BRUSSELS
Date of First Appearance: Jul 16 2009 12:00AM
Entrant Company: PUBLICIS BRUSSELS, BELGIUM
Entry URL: http://www.wablieft.be
Account Manager: Nico Cornelis (Publicis Brussels)
Creative Director: Alain Janssens (Publicis Brussels)
Creative Director: Paul Servaes (Publicis Brussels)
Copywriter: Nathalie Delchambre (Publicis Brussels)
Media placement: Newpaper Ad - 1 Ad - De Standaard - 16 July 2009

Results and Effectiveness
More than 330,000 Belgians saw the advertisment. There was a huge increase in questions to Wablieft by intermediates (teachers, lecturers, Social Servant Department).

Creative Execution
Use the cover of the newspaper published that day and place the same cover later in the paper with this message: While you've almost finished your newspaper, others are still working on that.

Insights, Strategy & the Idea
1 out of 5 Belgians have difficulties in reading common texts. Wablieft is an non-profit organization that translates the news into language that is simple and accessible in order to help these people.