Vodafone Promo, Case study INSIDE by Tango

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Industry Mobile phones, devices & accessories
Media Promo & PR, Case study
Market Spain
Agency Tango
Director Antonio Mendez
Creative Director Jonny Gómez Ponga
Released January 2010

Credits & Description

Category: Best Use of Special Events and Stunt/Live Advertising
Advertiser: VODAFONE
Agency: TANGO
Date of First Appearance: Jan 28 2010 12:00AM
Entrant Company: TANGO , Madrid, SPAIN
Entry URL: http://www.vodafone.es/empresas/descubresuinterior/
Director: Antonio Mendez (Tango)
Creative Director: Jonny Gómez Ponga (Tango)
Art Director/Copywriter: Adrian del Vall (Tango)
Art Director/Copywriter: Jonathan Juliá (Tango)
Account Director: Virginia Mena (Tango)
Planner: Carlos Follana (Tango)
Media placement: Outdoor - Plaza De Callao, Madrid - 28 Jan 2010
Media placement: Online - Vodafone's Microsite - 28 Jan 2010
Media placement: Online - Youtube - 28 Jan 2010
Media placement: Cinema Ad Campaign - Cinemas Accross Spain - 07 Feb 2010

Results and Effectiveness
Results Outdoor: -500,000 impacts/one day Online: -Web 9,184,785 -Blogs 942,285 -Microsite www.descubresuinterior.com 37,631 -Twitter 11,881 -Facebook 13,203,450 -YouTube 18,492 Mass Media: -TV (19 shows) 7,927,525 -Press (9 media) 2,194,229 Direct Marketing/emailing: -Direct marketing 22,800 -Emailing 16,273 -Vodafone’s Employees 5,400

Creative Execution
Design a 360 campaign, based in an innovative way of communication, with new and impressive media deployment. Channels: -Outdoor billboard with 3D microfilm. -Online: microsite, YouTube channel, emailing. -Direct Marketing: mailing to over 23,000 contacts and 4,500 Vodafone’s employees. -Cinema Ads: 3D cinema spots.

Insights, Strategy & the Idea
The main objective was to show how far Vodafone’s services could reach in the World of Business. Target: both final customers and corporate users. Insight: Inside, discover the possibilities that Vodafone’s Blackberry services could bring to you.