CAR RECYCLING DROP BOX by DDB Berlin for Volkswagen

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CAR RECYCLING DROP BOX

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Industry Cars
Media Promo & PR, Case study
Market Germany
Agency DDB Berlin
Executive Creative Director Stefan Schulte
Creative Director Birgit Van Den Valentyn, Tim Stuebane
Art Director David Stadtmüller
Copywriter Manuel Wenzel
Released March 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: VOLKSWAGEN
Product/Service: POLO
Agency: DDB GERMANY BERLIN
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: DDB GERMANY BERLIN, GERMANY
Chief Creative Officer: Amir Kassaei (DDB Group Germany)
Executive Creative Director: Stefan Schulte (DDB Germany, Berlin)
Creative Director: Birgit van den Valentyn (DDB Germany, Berlin)
Creative Director: Tim Stuebane (DDB Germany, Berlin)
Art Director: David Stadtmüller (DDB Germany, Berlin)
Copywriter: Manuel Wenzel (DDB Germany, Berlin)
Account Manager: Marie-Louise Jakob (DDB Germany, Berlin)
Graphic: Philipp Bertisch (DDB Germany, Berlin)
Media placement: Recycling Drop Box - Streets in Germany - 15.03.2010

Results and Effectiveness
During the action period of two weeks nearly 5,000 people got the message. And everybody we reached belonged to our target group.

Creative Execution
We placed our message right between other recycling containers – as a recycling container itself: the first “Car Recycling Drop Box” in the world. With that idea we were able to focus on people, who are seriously interested in recycling, because they’re already used to do. Beside that the situation was perfect to get our message simply and quickly across. Furthermore we invited people right there to visit the website to get more information about Volkswagen’s recycling programme.

Insights, Strategy & the Idea
Our task was to tell people that the new Polo is produced out of 95 % recyclable materials. People in Germany are used to recycle glass, paper and plate. So we just had to expand this matter of course for the new Polo.