Volvo Promo, Case study XC TRAVELS by Forsman & Bodenfors Gothenburg

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XC TRAVELS

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Industry Cars
Media Promo & PR, Case study
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Director Marcus Linnér, Daniel De Viciola
Art Director Staffan Lamm, Andreas Malm
Copywriter Fredrik Janson
Designer Mikko Timonen, Alexander Blidner
Producer Pål Åsberg
Account Supervisor Anders Bothen
Released March 2011

Credits & Description

Category: Cars & Automotive Services
Advertiser: VOLVO
Product/Service: VOLVO
Agency: FORSMAN & BODENFORS
Date of First Appearance: Mar 1 2011
Entrant Company: FORSMAN & BODENFORS, Gothenburg, SWEDEN
Entry URL: http://entries.se/e/volvo/xctravels/
Art Director: Staffan Lamm (Forsman & Bodenfors)
Art Director: Andreas Malm (Forsman & Bodenfors)
Copywriter: Fredrik Janson (Forsman & Bodenfors)
Designer: Mikko Timonen (Forsman & Bodenfors)
Designer: Alexander Blidner (Forsman & Bodenfors)
Web Producer: Malin Careborg (Forsman & Bodenfors)
Web Producer: Stefan Thomson (Forsman & Bodenfors)
Account Supervisor: Anders Bothen (Forsman & Bodenfors)
Account Manager: Anna Levegård (Forsman & Bodenfors)
Production Company: (North Kingdom)
Production Company/Post Production: (Acne)
Director: Marcus Linnér (Alphabetical Order)
Director: Daniel De Viciola (Alphabetical Order)
Producer: Pål Åsberg
Music: (Music Super Service)
Repro/Original: (F&B Factory)
Retouch:
Advertiser's Supervisor: Bengt Junemo (Volvo)
Media placement: Web - Web - Feb 2011
Media placement: Banners - Banners - Feb 2011
Media placement: App - App - Feb 2011

Insights, Strategy & the Idea
Volvo’s Cross Country-models take you further in and higher up and help you reach locations 
that you could never get to in a regular car. That’s why we launched: 
Volvo Cross Country Travels – a guide to the most spectacular destinations 
in Scandinavia. From a killer whale safari in Narvik to ice climbing in Rjukan.

Creative Execution
We made a guide to the most spectacular destinations in Scandinavia. You could find the guide on the internet or download it to your iPhone. As an iPhone app the guide had some special features. For instance, you could check-in to the destinations you visited and get a nicely designed badge as a reward.

Results and Effectiveness
The Volvo XC60 is at the moment the most sold Volvo car in Scandinavia.