Wieden+kennedy Promo, Case study VIRTUAL HOLIDAY DINNER by Wieden + Kennedy Amsterdam

Adsarchive » Promo , Case study » Wieden+kennedy » VIRTUAL HOLIDAY DINNER


Pin to Collection
Add a note
Industry Advertising agencies, Business equipment & services, Corporate Image
Media Promo & PR, Case study
Market Netherlands
Agency Wieden + Kennedy Amsterdam
Executive Creative Director Mark Bernath, Eric Quennoy, Duncan Marshall, Jason Levine
Art Director Thijs Biersteker
Copywriter Simone Moessinger
Released December 2010

Credits & Description

Category: Corporate Image & Information
Date of First Appearance: Dec 15 2010
Managing Director: Lee Newman (WIEDEN+KENNEDY)
Executive Creative Director: Mark Bernath (WIEDEN+KENNEDY)
Executive Creative Director: Eric Quennoy (WIEDEN+KENNEDY)
Art Director: Thijs Biersteker (WIEDEN+KENNEDY)
Copywriter: Simone Moessinger (WIEDEN+KENNEDY)
Digital Producer: Arnaud Ronquillo (WIEDEN+KENNEDY)
Developer: Tiago Varandas (WIEDEN+KENNEDY)
Director/Editor: Robin Pijpers (WIEDEN+KENNEDY)
Interactive engineers: Rnul Interactive
Case Study Music: Pigeon Horse Sex Tennis
Project Manager: Cheryl Crowley (WIEDEN+KENNEDY)
Media placement: Virtual Christmas Message - Internet - December 15

Insights, Strategy & the Idea
The brief was to make a Christmas card on behalf of WIEDEN+KENNEDY AMSTERDAM – something that we could give to clients, family, friends and even strangers.

We realized what people want most around the holidays, more than any trinket or card, is to simply be together. No distance should keep loved ones apart. And so we decided to create a virtual holiday dinner, using the Internet to create a new type of Christmas greeting and blowing the traditional Christmas card out of the water.

This Christmas message was especially relevant in our office, which is 75% expatriate – there are 130 people from 20 different countries. Nothing could have been more meaningful to our people than enabling them to connect with people far away.

Creative Execution
The rustling faux fireplace, festive holiday table and well-dressed mannequins set the scene.

Mannequins were fitted with screens as faces and connected to Skype so people could simply call in and with the help of their webcam, appear on the face of one of the dolls at the table. The cameras on their foreheads let the people at home have a real-time view of the space and everyone at the table. To make this dinner as realistic as virtually possible, we partnered with a robotics specialist to build a unique facial tracking software. Users could move their mannequin’s head by simply moving their face from side to side. Thus, diners could turn and focus on each person.

We packaged the invitation and booking system onto a website and spread the news via Facebook, Twitter and email.

Results and Effectiveness
At the end of the three days there were 16,000+ twitter mentions and 3,800 Facebook likes. Most importantly, 156 people, from 6 continents had gathered together for a holiday dinner. There were romantic dates, cross-continental family reunions and even first time meetings.

Voted 2010's Best Agency Holiday Cards by Adweek.

Adverblo called it, "A lovely Christmas gift from W+K Amsterdam."

Fast Company said, "The dinner was an undeniable success."

"WIEDEN+KENNEDY AMSTERDAM make it possible to sit down with faraway family and friends for a virtual holiday dinner."

"Now, I really have to dinner with my family!"
Brandsplat Report