WWF Promo, Case study A DOUBLE GIFT by Leo Burnett Bogota

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A DOUBLE GIFT

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Promo & PR, Case study
Market Colombia
Agency Leo Burnett Bogota
Creative Director Diego Otero Rodríguez, Andrea Leitner, Alejandro Mora
Art Director Cristian Rubio
Copywriter Alejandro Junco
Account Supervisor John Lara
Released December 2011

Credits & Description

Category: Best Use of Print
Advertiser: WWF
Product/Service: WWF
Agency: LEO BURNETT COLOMBIA
Chief Creative Officer: Mauricio Sarmiento (Leo Burnett Colombiana)
Chief Creative Officer: Fernando Hernández (Leo Burnett Colombiana)
Creative Director: Andrea Leitner (Leo Burnett Colombiana)
Creative Director: Diego Rodríguez (Leo Burnett Colombiana)
Creative Director: Alejandro Mora (Leo Burnett Colombiana)
Account Supervisor: John Lara (Leo Burnett Colombiana)
Copywriter: Alejandro Junco (Leo Burnett Colombiana)
Art Director: Cristian Rubio (Leo Burnett Colombiana)
Media placement: Newspaper Ad - El Espectador Newspaper - December 23 2012

Insights, Strategy & the Idea
Every Christmas, millions of trees are used to fabricate gift wrapping paper. These sheets of paper have only 1 objective: To create expectations about what people will find inside.

Creative Execution
This Christmas, our presents were also a gift to our planet. We transformed a whole newspaper sheet into a gift wrapping paper by publishing a small ad that worked as a gift tag.

Results and Effectiveness
We helped people to continue their Christmas tradition of wrapping presents without causing a huge impact against the environment.