MIME by Ogilvy & Mather Santiago for www.trabajando.com

MIME

Pin to Collection
Add a note
Industry Recruiting
Media Promo & PR, Case study
Market Chile
Agency Ogilvy & Mather Santiago
Creative Director Jessica Chauriye
Art Director Cristobal Oviedo, Jaime Bustamante, Eddy Fernandez - Tomás Garin
Copywriter Juan Pablo Tyrer
Released March 2010

Credits & Description

Category: Best Use of Television
Advertiser: TRABAJANDO.COM
Product/Service: RECRUITMENT AGENCY
Agency: OGILVY & MATHER SANTIAGO
Date of First Appearance: Mar 22 2010 12:00AM
Entrant Company: OGILVY & MATHER SANTIAGO, CHILE
Chief Executive Officer: Cesar Agost Carreno (Ogilvy)
Creative Director: Jessica Chauriye (Ogilvy)
Copywriter: Juan Pablo Tyrer (Ogilvy)
Art Director: Cristobal Oviedo (Ogilvy)
Art Director: Jaime Bustamante (Ogilvy)
Art Director: Tomas Garin (Ogilvy)
Media placement: TV - TVN - 07 / 03 /2010

Results and Effectiveness
Trabajando.com showed an increase of users of a 28% in first month. The idea also created empathy for the brand with its clients.

Creative Execution
The idea was to gain audience reach showing the typical translator for the deaf in news as a mime. This example showed that there's a right job for everyone.

Insights, Strategy & the Idea
trabajando.com is the leading recruitment community in South America. In Chile many professionals end up in job that has nothing to do with their licensed profession.