RESUME POSTER by Bates Taipei for Yahoo!

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RESUME POSTER

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Industry Business equipment & services, Corporate Image
Media Promo & PR, Case study
Market China
Agency Bates Taipei
Art Director Bruse Lee, Jonnal Yen, Richard Yu, Liam Lin
Copywriter Popeye Weng, Jin Angdoo Lee
Released November 2009

Credits & Description

Category: Corporate Information
Advertiser: 4A YAHOO! CREATIVE AWARDS
Product/Service: CREATIVE AWARDS
Agency: BATES TAIWAN
Date of First Appearance: Nov 25 2009 12:00AM
Entrant Company: BATES TAIWAN, Taipei, CHINESE TAIPEI
Executive Creative Director: Richard Yu (Bates Taiwan)
Group Creative Director: Lee Lee (Bates Taiwan)
Creative Director: Bruse Lee (Bates Taiwan)
Associate Creative Director: Jonnal Yen (Bates Taiwan)
Art Director: Richard Yu (Bates Taiwan)
Copywriter: Lee Lee (Bates Taiwan)
Art Director: Bruse Lee (Bates Taiwan)
Art Director: Jonnal Yen (Bates Taiwan)
Copywriter: Popeye Weng (Bates Taiwan)
Art Director: Liam Lin (Bates Taiwan)
Media placement: POSTER - College Campuses - 25/11/2009

Results and Effectiveness
Result in English Version: The number of entries increased by 33%. To date, more than 10 creative directors have received students’ résumés from different schools.

Creative Execution
Résumé to be seen: This creative competition will be the most important résumé for you to enter the advertising industry from campus. Try your best and submit yours!! My Résumé Making Process 1. Pick a creative director who you want to send your résumé and then cut it down. 2. Paste the “creative director” in column A of “my résumé ”. 3. In the column B, write down what you want to say to the creative director and leave your contact information. 4. In column C, paste your award records of 2010 4A YAHOO! Creative Awards

Insights, Strategy & the Idea
Domestic advertising competitions for students usually can only have a short-term effect of encouraging students to participate in advertising creations. As this creative award is developed exclusively for students, we expect it will allow students to build connection with the practice. Even after the creative award, the effects should be going on.