Yayasan Jantung Indonesia Promo, Case study MUSIC OF YOUR HEART by Grey Jakarta

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MUSIC OF YOUR HEART

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Industry Shows, Events & Festivals, Public awareness
Media Promo & PR, Case study
Market Indonesia
Agency Grey Jakarta
Creative Director Galvin Sanusi
Art Director Dimaz Muktiarto, Iswanda Mardio
Copywriter Randy Rinaldi, Adriano Qalbi
Typographer Dimaz Muktiarto
Released April 2011

Credits & Description

Category: Best Use of Special Events and Stunt/Live Advertising
Advertiser: YAYASAN JANTUNG
Product/Service: PUBLIC SERVICE AD/THE WORLD'S HEALTH DAY
Agency: GREY INDONISIA
Date of First Appearance: Apr 17 2011
Entrant Company: GREY INDONISIA, Jakarta, INDONESIA
Entry URL: http://www.musicofyourheart.com
Chief Creative Officer: Ali Shabaz (Grey Indonesia)
Executive Creative Director: Randy Rinaldi (Grey Indonesia)
Creative Director: Galvin Sanusi (Grey Indonesia)
Art Director: Dimaz Muktiarto (Grey Indonesia)
Art Director: Iswanda Mardio (Grey Indonesia)
Copywriter: Adriano Qalbi (Grey Indonesia)
Copywriter: Randy Rinaldi (Grey Indonesia)
Graphic Designer: Dimaz Muktiarto (Grey Indonesia)
Typographer: Dimaz Muktiarto (Grey Indonesia)
Art Buyer: Dimaz Muktiarto (Grey Indonesia)
Production Manager: Mita Amelia (Grey Indonesia)
Account Management: Randy Rinaldi (Grey Indonesia)
Account Manager: Ayu Mediasih (G2 Activation)
Account Executive: Puspita Primadita (G2 Activation)
Account Manager: Ayu Mediasih (G2 Activation)
Film Director: Aty Sudarto (Freelancer)
Music Director: Eggy (EGG Studio)
Photographer: Clarissa+Peddy (Clarissa+Peddy)
Media placement: Television Commercial - Global TV, O'Channel, DAAI TV, Trans TV - April 3 2011
Media placement: Television Commercial - Www.youtube.com - April 3 2011
Media placement: Radio Theme Song - Bens Radio, - April 10, 2011
Media placement: Radio Talk Show - GEN FM - April 13, 2011
Media placement: Posters - Jakarta's Strategic Areas, Such As Cafes, Campuses, - April 8, 2011
Media placement: Print Ad - Koran Jakarta, Kompas - April 8, 2011
Media placement: Flyers - At The Venue: Cilandak Town Square - April 17, 2011

Insights, Strategy & the Idea
Background:
Youngsters love music, but are never concerned about their heart.
Meanwhile heart disease makes up to 500,000 deaths in Indonesia.
Number of young sufferers are increasing dramatically.

Creative Execution
Solution:
In commemorating world’s health day, we launched a concert that featured a mobile recording studio. Where you can record a heartbeat and mix it with your favourite song.
Music Of My Heart. The world’s first music concert that change your attitude
Now every time the song is on, you’ll be reminded of your heart.

Results and Effectiveness
Results:
More than 2,000 people attended the concert
Over 10,000 people experienced it also at www.musicofyourheart.com
Valued over US$ 500,000 of free media coverage