DEHYDRATION LEVELS: FROM THE HUMAN BODY TO THE LAND OF THE NILE by KAIRO Cairo for KAIRO

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DEHYDRATION LEVELS: FROM THE HUMAN BODY TO THE LAND OF THE NILE

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Industry Advertising agencies, Business equipment & services
Media Promo & PR, Design & Branding
Market Egypt
Agency KAIRO Cairo
Released February 2013

Awards

Dubai Lynx 2013
Design SELF PROMOTION SILVER

Credits & Description

Client KAIRO
Product INFOGRAPH
Entrant KAIRO Cairo, EGYPT
3 of 3 Campaign
Type of Entry: Design
Category: SELF PROMOTION
Title: DEHYDRATION LEVELS: FROM THE HUMAN BODY TO THE LAND OF THE NILE
Product/Service: INFOGRAPH
Entrant Company : KAIRO Cairo, EGYPT
Advertising Agency : KAIRO Cairo, EGYPT
Name Company Position
Hesham Ellabban Kairo Executive Creative Director
Montasser Khalil Kairo Creative Director
Alia Edrees Kairo Art director
Nora Aly Kairo Designer
Mostafa Tawfik Kairo Designer
Fady Youssef Kairo Art director
Ahmad Elrefaei Kairo Writer
Sameeh Selim Kairo Managing Partner
Hussein Faheem Kairo Planner
Ahmed Abbas Kairo Associate Creative Director
Brief Explanation:
How could we translate so much information, into a simple yet interesting communication medium? After having designed a set of two Infographic posters, talking about two trending subjects in Egypt: "Road Transportation in Egypt" and "Hijab", and after they were very well received by the clients and the creative community in Egypt, we decided to launch a quarterly Kairo Infograph about a new trending subject.
Describe the brief from the client:
Kairo, the new independent advertising agency in Egypt, wanted to show to both existing and potential clients, its strong understanding of local trends and insights, and its ability to translate these insights and discoveries into powerful visual communication.
Description of how you arrived at the final design:
First we identified the new subject: Water need in the Land of the Nile, with the focus of the human body and the Land of egypt as well. Then came the design idea: We will use the different urine color ranges to indicate dehydration and hydration levels in the human body and the Land of the Nile.
Indication of how successful the outcome was in the market:
The Infographic poster titled "Dehydration Levels: From the human body to the Land of the Nile" was requested by 2 potential clients for their natural spring water brands ,to be hung in their offices.