Kolle Rebbe Werbeagentur/ Korefe Promo, Design & Branding THE-DAMN-HOT-LOVELY-CHRISTMAS-STORE by Kolle Rebbe Hamburg, Korefe

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Industry Advertising agencies, Retail, Distribution & Rental companies, Business equipment & services
Media Promo & PR, Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Copywriter Fabian Bill
Agency Korefe
Copywriter Gereon Klug, Thomas Voelker
Released December 2010

Credits & Description

Category: Posters
Advertiser: KOLLE REBBE
Product/Service: CHRISTMAS STORE
Agency: KOREFE
Date of First Appearance: Dec 6 2010
Entrant Company: KOLLE REBBE, Hamburg, GERMANY
Creative Direction: Katrin Oeding (Kolle Rebbe / KOREFE)
Art Direction: Christian Doering (Kolle Rebbe / KOREFE)
Copywriter: Fabian Bill (Kolle Rebbe)
Copywriter: Gereon Klug (Kolle Rebbe / KOREFE)
Copywriter: Thomas Voelker (Kolle Rebbe / KOREFE)
Graphic Design: Saara Jaervinen (Kolle Rebbe / KOREFE)
Graphic Design: Derya Sevim (Kolle Rebbe / KOREFE)
Graphic Design: Marko Grewe (Kolle Rebbe / KOREFE)
Account Manager: Marie Steinhoff (Kolle Rebbe / KOREFE)
Productioner: Franziska Ziegler (Kolle Rebbe)
Final Artwork: Maik Spreen (Kolle Rebbe)
Media placement: Kolle Rebbe Christmas Store - Wasserschloesschen Hamburg - Dec. 2010 (St Nicholas Day)
Describe the brief from the client
Kolle Rebbe needed a creative solution for the company's in-house Christmas campaign, which would let employees choose their Christmas gift.
Describe the challenges and key objectives
To ensure a broad range of combinations, there had to be a great selection of gifts of varying value. This required a system that would make people curious and get them browsing.
Describe how you arrived at the final design
On St. Nicolas day, Kolle Rebbe opened a department store exclusively for employees: THE DAMN-HOT-LOVELY-CHRISTMAS-STORE. There, 80 Christmas presents were available in 4 price categories, and could be bought with Kolle Rebbe Crowns. Like in a fashion showroom, the gift offers were presented on hangers and clothes rails in colour-coded rooms to match the price ranges. For their shopping spree, all employees got a catalogue and a bundle of crowns in a shopping bag.
Give some indication of how successful the outcome was in the market
Employees really enjoyed taking advantage of all the possible combinations with their budgets. They almost turned THE DAMN-HOT-LOVELY-CHRISTMAS-STORE into a fixed institution instead of a temporary store: it stayed open longer than originally planned.