8 Ink Media Promo GLOBAL THERMOMETER by Foxp2 Cape Town

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Industry Magazines
Media Promo & PR
Market South Africa
Agency Foxp2 Cape Town
Creative Director Andrew Whitehouse, Justin Gomes
Art Director Ryan Barkhuizen
Copywriter Mimi Cooper
Released May 2010

Credits & Description

Category: Retail (Incl. Restaurants)
Advertiser: 8 INK MEDIA
Product/Service: MAGAZINE
Agency: FoxP2
Date of First Appearance: May 25 2010
Entrant Company: FoxP2, Cape Town, SOUTH AFRICA
Creative Director: Justin Gomes (FoxP2)
Creative Director: Andrew Whitehouse (FoxP2)
Art Director: Ryan Barkhuizen (FoxP2)
Copywriter: Mimi Cooper (FoxP2)
Account Director: Elouise Opperman (FoxpP2)
Account Manager: Jane Rowan-Parry (FoxpP2)
Client: Kelly Cloete (8ink Media)
Media placement: Point Of Sale - Free Standing Unit - In-Store - 25 May 2010

Describe the objective of the promotion.
National Geographic Kids Magazine wanted to increase sales by attracting attention in store.

Describe how the promotion developed from concept to implementation.
Because National Geographic Kids Magazine encourages childrens interest in environmental issues,
we created a unique free standing unit to hold the magazines - a global thermometer.

Explain why the method of promotion was most relevant to the product or service.
When more and more magazines were sold, it looked like the temperature level was dropping. We therefore
literally demonstrate how educating children about the environment can help fight global warming.

Describe the success of the promotion with both client and consumer including some quantifiable results.
Since installation of the free standing unit there has been significant growth. There has been an average of 50% in news stand sales growth and over 65% in subscription growth.