MADE IPAD AD by Che*Che for Absolut

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MADE IPAD AD

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Industry Vodka
Media Promo & PR
Market Germany
Agency Che*Che
Art Director Philip Borchardt, Philipp Miegeod
Copywriter Dirk Henkelmann, Felicitas Olschewski
Strategic Planner Sonia Lago, Christina Keller
Released March 2010

Credits & Description

Category: Best Use of Other Digital Media in a Promotional Campaign
Advertiser: PERNOD RICARD
Product/Service: VODKA
Agency: CHE*CHE
Date of First Appearance: Mar 3 2010
Entrant Company: CHE*CHE, Berlin, GERMANY
Entry URL: http://www.playmediaarts.de/made/
Advertiser's Supervisor: Alain Dufossé/Bernhard Eisheuer/Katja Borsetzky/Christina Elste/Catherina Zeman (Pernod Ricard Deutschland)
Chief Creative Officer: Kurt Georg Dieckert/Stefan Schmidt/Nico Zeh/Tatjana Stein (TBWA Berlin / CHE*CHE)
Creative Director: Dirk Henkelmann/Philip Borchardt (TBWA Berlin)
Art Director: Philipp Miegeod/Philip Borchardt (TBWA Berlin)
Copywriter: Felicitas Olschewski/Dirk Henkelmann (TBWA Berlin)
Executive Producer: Luise Biesalski/Philip Gaedicke/Alexis Dornier (TBWA Berlin / CHE*CHE)
Concept: Dirk Henkelmann/Philip Borchardt/Nico Zeh/Tatjana Stein (TBWA Berlin / CHE*CHE)
Idea: Philipp Migeod/Felicitas Olschewski (TBWA Berlin)
Design: Philipp Migeod/Veit Moeller (TBWA Berlin)
Information Technology: Erik Scholz (TBWA Berlin)
Programmer: Kay Siegert (TBWA Berlin)
Account Team: Richard Breaux/David Barton/Alexis Mardon (TBWA Berlin)
Strategic Planner: Christina Keller/Sonia Lago (TBWA Berlin)
Audio Production: Miki (CHE*CHE)
Curator: tadiRock (CHE*CHE)
Media placement: iPad Ad - Monopol Magazine (iPad Edition) - 03.03.2010

Describe the objective of the promotion.
MADE is a platform initiated by ABSOLUT VODKA to foster creative collaborations with the goal to create something that has never been done before. Therefore MADE encourages the artists to change their perspective and find new ones.

Describe how the promotion developed from concept to implementation.
To inform the art-interested audience about MADE and the next event, an interactive iPad ad was developed for Monopol, Germany's biggest art magazine.

Explain why the method of promotion was most relevant to the product or service.
To raise their interest, the Monopol readers could explore the ad and the unlimited creative possibilities that could arise when composer and the product designer clash. For the actual outcome, the readers had to come to the exhibition, which they were invited to.

Describe the success of the promotion with both client and consumer including some quantifiable results.
This activity elevated MADE to a creative centre of the local and international art scene – in only 12 months.