YOU CAN READ BOOKS TOO by BALZLI & FAHRER, KORNHAUSBIBLIOTHEKEN (KORNHAUS LIBRARY) for BALZLI & FAHRER

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YOU CAN READ BOOKS TOO

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Promo & PR
Market Switzerland
Agency BALZLI & FAHRER
Agency KORNHAUSBIBLIOTHEKEN (KORNHAUS LIBRARY)
Released September 2009

Credits & Description

Category: Best Use of TV & Radio in a Promotional Campaign
Advertiser: BALZLI & FAHRER
Product/Service: FILM PRODUCTION
Agency: KORNHAUSBIBLIOTHEKEN (KORNHAUS LIBRARY)
Agency: BALZLI & FAHRER
Date of First Appearance: Sep 3 2009 12:00AM
Entrant Company: KORNHAUSBIBLIOTHEKEN (KORNHAUS LIBRARY), SWITZERLAND
Entry URL: http://www.youtube.com/watch?v=vvQhzs3iOBU
Chief Executive Officer: Eggenberg Christine (Kornhausbibliotheken, Berne)
Film Director: Fahrer Dieter (Balzli & Fahrer GmbH, Berne)
Cinematographer: Reischer Pierre (Videowerkstatt, Berne)
Media placement: Spot (Film) - Quinnie Cinemas, Berne - 3 September 2009
Media placement: Spot (Film) - Cinematte, Berne - 3 December 2009
Media placement: Spot (Film) - Telebaern, Berne - 6 January 2010
Media placement: Spot (Film) - SF, Swiss TV, Zurich - 17 April 2010

Describe the objective of the promotion.
The goal of the spot was to bring more young people into the public library Kornhausbibliotheken. The spot was created to do so in cinemas or on the TV.

Describe how the promotion developed from concept to implementation
The idea was to show that you can do different things with books. Normally you read books. In the spot, you can see that they can be used in several different ways, too. The spot was filmed in places round Berne, Capital of Switzerland. The Spot was showed here: - 3.9.2009 - 2.12.2009 in the Quinnie Cinemas of Berne - 3.12.2009 - 2.1.2010 in the Cinématte, Berne - 6./7.1.2010 on Telebaern (TV-Station of Berne) - 17.4.2010 - 23.4.2010 on Swiss TV (www.sf.tv)

Describe the success of the promotion with both client and consumer including some quantifiable results
We had very much good feedbacks from customers and business partners. Our Sales-Figures increased since the start of the spot. We guess, that they raised from 5 up to 10 percent.

Explain why the method of promotion was most relevant to the product or service
To reach the young urban cinema-crowd with our message, we decided that a spot for cinemas or TV-Stations would give the most success.