CANON by BBDO Germany for BBDO

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CANON

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Industry Advertising agencies, Business equipment & services
Media Promo & PR
Market Germany
Agency BBDO Germany
Copywriter Marc Steinberg
Producer Falk Prahl, Christian Winnig, Axel Niehaus, Christopher Mchale
Released January 2011

Credits & Description

Category: Corporate Image & Information
Advertiser: BBDO GERMANY
Product/Service: COMPANY PORTFOLIO
Agency: BBDO GERMANY
Date of First Appearance: Jan 31 2011
Entrant Company: BBDO GERMANY, Düsseldorf, GERMANY
Chief Creative Officer/Creative Director: Christian Mommertz (BBDO Proximity)
Chief Creative Officer: Wolfgang Schneider (BBDO Germany)
Copywriter: Marc Steinberg (BBDO Proximity)
Head of TV/Agency Producer: Steffen Gentis (BBDO Proximity)
Producer: Falk Prahl (VCC Perfect Pictures)
Producer: Christian Winnig (VCC Perfect Pictures)
Producer: Christopher McHale (Haus International)
Producer: Axel Niehaus (Haus International)
Media placement: Self Promotion - Award Ceremony Red Dot Award - 08.12.2010
Media placement: Self Promotion - n-tv - 31.01.2011

Describe the objective of the promotion.
Highlight the complete portfolio of achievements of the entire German BBDO Group.

Describe how the promotion developed from concept to implementation.
We took a canon. Not just any canon, but the most famous one. We added a new copy, had the canon arranged by a Broadway composer, and had it sung by the best New Yorker barbershop quartet.

Explain why the method of promotion was most relevant to the product or service.
It shows the key benefit of BBDO: perfectly integrated functioning disciplines.

Describe the success of the promotion with both client and consumer including some quantifiable results.
It led to numerous calls and more than a few new briefings from already existing clients, as well as a huge interest from companies interested in working with us after seeing the film during the Red Dot Award Show, or having heard from it through mouth-to-mouth propaganda.