MAKING FILMS IS EXPENSIVE by Euro Rscg Brussels for Be Tv

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MAKING FILMS IS EXPENSIVE

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Industry TV Channels/Radio Stations and Programmes
Media Promo & PR
Market Belgium
Agency Euro Rscg Brussels
Executive Creative Director Dominique Van Doormaal
Art Director Hugo Battistel - Jean-Luc Soille
Copywriter Stéphane Daniel - Jean-Luc Soille
Released January 2010

Credits & Description

Category: Best Use of TV & Radio in a Promotional Campaign
Advertiser: BE TV
Product/Service: PAY TV CHANNEL
Agency: EURO RSCG BRUSSELS
Date of First Appearance: Jan 4 2010 12:00AM
Entrant Company: EURO RSCG BRUSSELS, BELGIUM
Executive Creative Director: Dominique van Doormaal (Euro Rscg Brussels)
Creative Director: Stephane Daniel (La Petite Boite D'euro RSCG Brussels)
Creative Director: Hugo Battistel (La Petite Boite D'euro RSCG Brussels)
Art Director: Hugo Battistel (La Petite Boite D'euro RSCG Brussels)
Copywriter: Stephane Daniel (La Petite Boite D'euro RSCG Brussels)
Preoducer: Cathy Watt (BE TV)
Post-Production: (Ace Digital House)
Media placement: TV Campaign - All Belgian TV Channels - 4 January 2010

Describe the objective of the promotion.
Recruit new subscribers by offering them free access to BE TV (a pay TV channel) until springtime.

Describe how the promotion developed from concept to implementation
We demonstrated how expensive it can be to make a movie in order to show how incredible it is to watch films for free.

Describe the success of the promotion with both client and consumer including some quantifiable results
The campaign reached more than 100% of the objective of the client in term of new subscribers (with a very limited investment)

Explain why the method of promotion was most relevant to the product or service
This promotion was communicated through 2 TV-spots that show part of the movies that are broadcasted on Be TV.