CRIB SHEET by Ogilvy & Mather Lisbon for CABOVISÃO

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CRIB SHEET

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Industry Telecommunications Services
Media Promo & PR
Market Portugal
Agency Ogilvy & Mather Lisbon
Executive Creative Director Joao Espirito Santo
Art Director Helder Ventura
Copywriter João Guimarães
Producer Eduardo Vale
Released November 2009

Credits & Description

Category: Ambient Promotion: Small Scale
Advertiser: CABOVISÃO
Product/Service: TELECOM PROVIDER
Agency: OGILVY PORTUGAL
Date of First Appearance: Nov 5 2009 12:00AM
Entrant Company: OGILVY PORTUGAL, Lisbon, PORTUGAL
Executive Creative Director: Joao Espirito Santo (Ogilvy & Mather)
Creative Supervisor: Andre Lacerda (Ogilvy & Mather)
Copywriter: Joao Guimaraes (Ogilvy & Mather)
Art Director: Helder Ventura (Ogilvy & Mather)
Account Direc tor: Luis Carvalho (Ogilvy & Mather)
Account Executive: Catarina Bleck (Ogilvy & Mather)
Producer: Eduardo Vale (Ogilvy & Mather)
Media placement: Flyer - At Main Entrance Of Universities - 05 November 2009

Describe the objective of the promotion.
Cabovisão Crib Sheet CABOVISÃO TV | INTERNET | PHONE PROVIDER FLYER TO UNIVERSITY STUDENTS OBJECTIVE Cabovisão has a specific offer for college students: 0€ Internet. We were asked to advertise this offer using a traditional leaflet.

Describe how the promotion developed from concept to implementation
IDEA To create something that students use in times of greatest need, i.e., a crib.

Describe the success of the promotion with both client and consumer including some quantifiable results
The action took place in Coimbra, a University City. A flyer tailored for students was the perfect way of generating buzz and sales in a highly competitive market.

Explain why the method of promotion was most relevant to the product or service
We decided to convey our message using a small piece of paper, handwritten and folded. The crib was delivered by salespeople at the entrance to the universities. (FRONT) This crib sheet is gonna help you (BACK) Internet for 0€