TUGA BEACH RECYCLED FRAME by Impressions Advertising for Impression

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TUGA BEACH RECYCLED FRAME

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Industry Advertising & Communication
Media Promo & PR
Market Portugal
Agency Impressions Advertising
Designer Hugo Charrua
Released August 2009

Credits & Description

Category: Ambient Promotion: Small Scale
Advertiser: IMPRESSION AE PORTUGAL
Product/Service: CANNES DELEGATE PROMOTION
Agency: IMPRESSION PORTUGAL
Date of First Appearance: Aug 1 2009 12:00AM
Entrant Company: IMPRESSION PORTUGAL, Rio De Mouro, PORTUGAL
Entry URL: http://www.impression-global.pt/tugabeach
Chief Executive officer: Pedro Jacques De Sousa (Impression Ae Portugal)
Point of Sale Manager: João Sousa Pinto (Impression Ae Portugal)
Designer: Hugo Charrua (Impression Ae Portugal)
Media placement: Souvenir/Gift - Direct Mail - 01/08/2009

Describe the objective of the promotion.
Tuga Beach was the Portuguese Spot at Cannes during Cannes Lions09. We invited all the Portuguese delegates and their guests to spend time relaxing, networking and drinking some Portuguese beer. The objective of this promotion was to thank every person that visited us at Tuga Beach, sending a personalised Recycled Frame with a unique and original piece of the front banner of the Cannes Lions Palais.

Describe how the promotion developed from concept to implementation
Impression was an Official Provider of the Cannes Lions09 and produced the Official front banner of the Palais for Cannes Lions09. The preservation of the environment being one of our biggest concerns, we had to find a way of recycling the 300m banner. We built a personalised frame in card with a thank you message to every person (Portuguese or not) that went to Tuga Beach where we put a part of the banner inside. Each frame was unique beacause of the name of the person and the single part of the original banner.

Describe the success of the promotion with both client and consumer including some quantifiable results
The Tuga Beach 09 was the 1st edition of this event. We had clear and kind feed-back from the people that e-mailed and phoned us from Portugal, Brazil, Spain, France, England... to thank the frame and to congratulate the innitiative for both sides, the originality and the environmental care.

Explain why the method of promotion was most relevant to the product or service
Receiving a special personalised gift is much more important and relevant than an e-mail sent to every-one. With this frame we thanked every person in particular. Each person was special to us. Each person helped us to make Tuga Beach the real PORTUGUESE SPOT AT CANNES and made part of the history of the 1st Tuga Beach edition. We made our guests feel special and helped them remeber Tuga Beach as a special place were they will come back.