CANTYOUSEEIMBUSY.COM by Lowe@Alfred Amsterdam for CAREER FACTORY

Adsarchive » Promo » CAREER FACTORY » CANTYOUSEEIMBUSY.COM

CANTYOUSEEIMBUSY.COM

Pin to Collection
Add a note
Industry Recruiting
Media Promo & PR
Market Netherlands
Agency Lowe@Alfred Amsterdam
Art Director Maarten Vrouwes
Released September 2009

Credits & Description

Category: Business Products & Services
Advertiser: CAREER FACTORY
Product/Service: RECRUITMENT AGENCY
Agency: LOWE
Date of First Appearance: Sep 21 2009 12:00AM
Entrant Company: LOWE, Amsterdam, THE NETHERLANDS
Entry URL: http://www.cantyouseeimbusy.com
Art Director: Maarten Vrouwes (Lowe)
Copy Writer: Friso Ludenhoff (Lowe)
Interactive Media Developer: Eric Holm (Kimogo)
Interactive Media Developer: Vincent Ludenhoff (Kimogo)
Media placement: Website - cantyouseeimbusy.com + Blogs etc. - 21 September 2009

Describe the objective of the promotion.
Gain the awareness and the sympathy of the Dutch office workforce for our client recruitment agency Career Factory. And, where possible, recruit them.

Describe how the promotion developed from concept to implementation
The implementation of the concept was a balance between budged, technical limitations and a struggle for perfection. After a month or so we were happy with this balance. With the implementation came a short period of seeding. After that it did it’s own thing.

Describe the success of the promotion with both client and consumer including some quantifiable results
The site is still a big success. After 7 months it has an average of 5000 visits a day. With peaks up to 45.000 visits a day. More than 5400 site posts and a lot of publicity in newspapers, radio shows and TV programs in Holland and a cross the world. Also, we got hundreds of thank you emails of happy office people who could relax and still keep their corporate credibility.

Explain why the method of promotion was most relevant to the product or service
Office workers are online most of the day. They love to spend their time looking at, and sending funny stuff. But they don’t want their boss to know. That’s why we made a site were you can play games without your boss noticing. And when they are really bored at their work they can look for a new job. Also without there boss noticing.