Ccaa Promo TWEETBOMB by NBS Rio De Janeiro

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TWEETBOMB

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Industry Language schools
Media Promo & PR
Market Brazil
Agency NBS Rio De Janeiro
Executive Creative Director Andre Lima, Pedro Feyer
Art Director Tiago Campos
Copywriter Flavio Bacellar, Eduardo Barbato
Released February 2011

Credits & Description

Category: Best use of Social Media Marketing in a Promotional Campaign
Advertiser: CCAA
Product/Service: LANGUAGE COURSES
Agency: NBS
Date of First Appearance: Feb 10 2011
Entrant Company: NBS, Rio de Janeiro, BRAZIL
Entry URL: http://www.porcoaranha.net/tweetbomb/cannes/promosocialmedia
Executive Creative Director: André Lima (nbs)
Executive Creative Director: Pedro Feyer (nbs)
Creative Director/Copywriter: Miguel Genovese (nbs)
Copywriter: Flavio Bacellar (nbs)
Copywriter: Eduardo Barbato (nbs)
Art Director: Tiago Campos (nbs)
Art Assistant: Daniel Guimarães (nbs)
Account Management: Antonino Brandão (nbs)
Account Management: Aloisio Gomes (nbs)
Account Management: Rachel Cidaco (nbs)
Planning: Eduardo Barbato (nbs)
Planning: Caio Queiroz (nbs)
Planning: Elisa Vidal (nbs)
Creative Technologist: Drausio Tronolone (nbs)
Project Manager: Luiza Costa (nbs)
Approval: José Cazar (CCAA)
Web Production: (Luego)
Media placement: . - . - .

Describe the objective of the promotion.
To create a big hype on social networks and, in a different way, to sell the promotion for the drawing of lots at CCAA Language School that allows its enrolled students to win overseas courses.

Describe how the promotion developed from concept to implementation.
The campaign featured the Hollywood star Bruce Willis, easily recognisable through his countless action and adventure films. In it, the CCAA language school tests young people’s knowledge of English and Spanish and promotes the drawing of lots that gives overseas courses to those who enroll at the school.
TweetBomb is an application for Twitter that challenges people to test their knowledge of Spanish in a short period of time. If you cut the wrong wires, your Twitter profile is blown up.

No matter if you get it right or wrong, you get in touch with the promotion and can try and explode the Twitter profiles of your friends.

Explain why the method of promotion was most relevant to the product or service.
We believed in a viral format in which the experience of exploding a Twitter profile is attractive and would make people pass the piece on, thus causing more and more people to get into contact with the promotion for CCAA Language Schools.

Describe the success of the promotion with both client and consumer including some quantifiable results.
2,343,590 page views.
1.35 minutes of time spent.