Cine Las Americas Promo 3 MINUTE SHOWERS by Latinworks

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Industry Shows, Events & Festivals
Media Promo & PR
Market United States
Agency Latinworks
Creative Director Norbi Zylberberg Latinworks, Alejandro Egozcue Latinworks
Art Director Rob Casillas, Eduardo 'bayo' Flores, Juan Dávila Morris
Copywriter Coleman Davis, Diego Castillo - Celeste Dalairac
Producer Marco Arguello
Editor Suzanne Hendrix
Released April 2010

Credits & Description

Category: Sponsorship or Partnership Campaigns
Date of First Appearance: Apr 1 2010 12:00AM
Entrant Company: LATINWORKS, Austin, USA
Entry URL:
Chief Creative Officer: Sergio Alcocer (LatinWorks)
Creative Director: Diego Castillo (LatinWorks)
Creative Director: Norbi Zylberberg (LatinWorks)
Creative Director: Alejandro Egozcue (LatinWorks)
Art Director: Rob Casillas (LatinWorks)
Art Director: Eduardo Flores (LatinWorks)
Art Director: Morris Davila (LatinWorks)
Copywriter: Coleman Davis (LatinWorks)
Copywriter: Diego Castillo (LatinWorks)
Digital: Sergio Lastrebner (Candu Interactive)
Producer: Marco Arguello (LatinWorks)
Vice President of Account Management: Christy Kranik (LatinWorks)
Editor: Suzanne Hendrix (LatinWorks)
: (Personal Music)
Media placement: DVD - Local Austin Movie Stores (Vulcan Video & I Love Videos) - 1 April 2010
Media placement: Website - - 1 April 2010
Media placement: Online - & - 1 April 2010

Describe the objective of the promotion.
To promote and increase the number of festival attendees in 2010.

Describe how the promotion developed from concept to implementation
We created the concept of “if this is our reality, imagine our films,” to pique the American audience’s curiosity about Latin American life and its connection to film. We execute this concept through different media.

Describe the success of the promotion with both client and consumer including some quantifiable results
In 2009, the 12th Cine Las Américas International Film Festival resulted in: - 3,200 festival attendees - 81 films - 43 screenings - 21 different countries represented - 28 registered industry participants And, in 2010, the Film Festival resulted in: - 3,500 festival attendees - 116 films screened - 85 total screenings - 23 countries represented - 35 registered industry participants - 17 free screenings Sold 320 Full Passes more than 2009. Overall, the campaign generated over 1,000,000 hits on the Cine Las Américas website. And, the festival’s attendance from 2009 to 2010 grew by 10%, averaging a total of 3,500 festival attendees, making this effort a well-received campaign.

Explain why the method of promotion was most relevant to the product or service
Cine Las Américas wanted to show how different the world of Latin America is to the world the Austin community knows via different mediums.