BANANA TREES IN NORTHERN GERMANY by Wire Advertising for Klima

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BANANA TREES IN NORTHERN GERMANY

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Industry Magazines
Media Promo & PR
Market Germany
Agency Wire Advertising
Creative Director Peter Jooß, Horst Maus
Art Director Till Fischer
Copywriter Philippe Strübbe
Released September 2009

Credits & Description

Category: Event and Field Marketing
Advertiser: IOCCC MEDIA
Product/Service: CLIMATE MAGAZINE
Agency: WIRE ADVERTISING
Date of First Appearance: Sep 19 2009 12:00AM
Entrant Company: WIRE ADVERTISING, Hamburg, GERMANY
Creative Director: Peter Jooß (Wire Advertising)
Creative Director: Horst Maus (Wire Advertising)
Art Director: Till Fischer (Wire Advertising)
Copywriter: Philippe Strübbe (Wire Advertising)
Account Manager: Annette Verbeek (Wire Advertising)
Marketing Director: Rainer Gierke (Wire Advertising)
Media placement: Outdoor/Guerilla - Outdoor, Germany, Hamburg - 19.09.2009

Describe the objective of the promotion.
Increasing brand awareness of the new Climate-Magazine as well as visitor numbers at the "1. Hamburg Climate-Week“ booth of the magazine. Done through an seemingly unrelated, low-budget idea.

Describe how the promotion developed from concept to implementation
Promotion was conducted as planned.

Describe the success of the promotion with both client and consumer including some quantifiable results
Generation of 250.000 press contacts in newspapers an radio.

Explain why the method of promotion was most relevant to the product or service
The "Hamburg Climate-Week“ is the most important event for the target group of the Climate-Magazine in Germany.