COCKTA LIME SQUEEZER by Futura DDB Ljubljana for COCKTA LIMETA

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COCKTA LIME SQUEEZER

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Industry Soft Drinks
Media Promo & PR
Market Slovenia
Agency Futura DDB Ljubljana
Creative Director Zoran Gabrijan
Copywriter Jure Korenc, Saso Petek
Released June 2009

Credits & Description

Category: Ambient Promotion: Large Scale
Advertiser: DROGA KOLINSKA
Product/Service: COLA DRINK
Agency: FUTURA DDB
Date of First Appearance: Jun 1 2009 12:00AM
Entrant Company: FUTURA DDB, Ljubljana, SLOVENIA
Creative Director: Zoran Gabrijan (Futura DDB)
Copywriter: Jure Korenc (Futura DDB)
Copywriter: Saso Petek (Futura DDB)
Media placement: Advertising pillar - streets of the capital city - 1.6.2009

Describe the objective of the promotion.
Launch of a famous Slovenian cola drink – Cockta with a new flavour, lime.

Describe how the promotion developed from concept to implementation
We didn't have a lot of budget, so we must make it visible.

Describe the success of the promotion with both client and consumer including some quantifiable results
A lot of PR and word of mouth marketing. Customers loved it.

Explain why the method of promotion was most relevant to the product or service
We saw that in Ljubljana, tops of advertising columns looks like a squeezer. So we put a lime on it and that's all and enough.