MAIL ACTION by Artplan Rio de Janeiro for Correios

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MAIL ACTION

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Industry Hospitals, Healthcare facilities & Medical Services, Postal, Courier, Shipping & Freight services
Media Promo & PR
Market Brazil
Agency Artplan Rio de Janeiro
Creative Director Roberto Vilhena
Art Director Sergio Carvalho
Copywriter Eduardo Salles
Released November 2009

Credits & Description

Category: Commercial Public Services, incl. Healthcare & Medical
Advertiser: CORREIOS
Product/Service: DELIVERY SERVICE
Agency: ARTPLAN
Date of First Appearance: Nov 5 2009 12:00AM
Entrant Company: ARTPLAN, Rio de Janeiro, BRAZIL
Creative Director: Roberto Vilhena (Artplan)
Copywriter / Creative Supervisor: Gustavo Tirre (Artplan)
Art Director: Sergio Carvalho (Artplan)
Copywriter: Eduardo Salles (Artplan)
Media placement: Stickers - Office Buildings - 5/11/2009

Describe the objective of the promotion.
To promote the parcel tracking system offered by the SEDEX express delivery service in towns all over Brazil.

Describe how the promotion developed from concept to implementation
To promote the parcel tracking system offered by the SEDEX express delivery service in towns all over Brazil.

Describe the success of the promotion with both client and consumer including some quantifiable results
During one month, thousands of persons were impacted by the action.

Explain why the method of promotion was most relevant to the product or service
When watching the elevators go up and down, the public had the same feeling as monitoring their orders in real time while in transit to their destinations.