Daruj Spravne Promo Give it Back by Ogilvy & Mather Prague

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Give it Back

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Industry Charities, Foundations, Volunteers
Media Promo & PR
Market Czech Republic
Agency Ogilvy & Mather Prague
Released August 2012

Awards

Epica Awards 2012
Promotions/Installations/Events Promotions & Incentives Bronze

Credits & Description

Agency (city): Ogilvy & Mather, Prague
Creative Director(s): Jan Havlicek
Copywriter(s): Radek Antl
Art Director(s): Bernard Netopil
Production Company (& City): Avion Postproduction
Illustrator(s): Tomas Jursik
Account Handler: Michal Kroupa, Alan Ostarek, Tomas Jindrisek

Short explanation
To promote darujspravne.cz (an online portal which allows safe donations to approved charities) we sent out street teams who asked passers by to donate 20 Czech crowns (about 1 dollar) to an unnamed charity. They turn recieved a gift, a box with 20 crowns in it and a message: "Here is your 20 crowns back, but next time be careful who you give your money to"

Description
To combat the rise of fraudulent street fundraisers in the Czech Republic, Daruj Spravne was launched as an online portal to protect your donations.