SORRY TOYOTA by Halbye Kaag J. Walter Thompson Copenhagen for DPT - DANSK PORT TEKNIK

Adsarchive » Promo » DPT - DANSK PORT TEKNIK » SORRY TOYOTA

SORRY TOYOTA

Pin to Collection
Add a note
Industry Cars
Media Promo & PR
Market Denmark
Agency Halbye Kaag J. Walter Thompson Copenhagen
Creative Director David Asmussen, Simon Wooller
Released February 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: DPT - DANSK PORT TEKNIK
Product/Service: GARAGE DOORS
Agency: HALBYE KAAG JWT
Date of First Appearance: Feb 25 2010 12:00AM
Entrant Company: HALBYE KAAG JWT, Copenhagen, DENMARK
Creative Director: David Asmussen (Halbye Kaag JWT)
Creative Director: Simon Wooller (Halbye Kaag JWT)
Media placement: Print - BT - February 27th 2010

Describe the objective of the promotion.
Objective is: Exploit the topical Toyota-disaster, and give the Toyota owners something to smile at, and a rebate directly to them.

Describe how the promotion developed from concept to implementation
Topical idea, linking it to a relevant product, a garage door.

Describe the success of the promotion with both client and consumer including some quantifiable results
So many hits at the web site it broke down. The huge amount of twwets, retweets, links etc. clearly shows that it also became viral.

Explain why the method of promotion was most relevant to the product or service
Garage doors are very low interest, rarely any news within the category, topical combined with a rebate created a hype. All other Car Brand Owners, also got the rebate when they called..