Draftfcb Promo THE FIRST AUCTION OF IDEAS THAT COULD NOT WAIT FOR THE BRIEF. by DraftFCB Barcelona

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THE FIRST AUCTION OF IDEAS THAT COULD NOT WAIT FOR THE BRIEF.

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Industry Advertising agencies, Business equipment & services
Media Promo & PR
Market Spain
Agency DraftFCB Barcelona
Executive Creative Director Pedro Soler
Art Director Alfredo Vaz, Antía García
Copywriter Andrés Montes - Miguel Rojas - Alvaro Navarro, Walter Belenky, Íñigo Andiarena
Producer Rodrigo Ramos
Released May 2013

Credits & Description

Advertiser: DRAFTFCB SPAIN
Agency: DRAFTFCB SPAIN
Category: Best Sponsorship or Partnership Campaigns
Advertising campaign: THE FIRST AUCTION OF IDEAS THAT COULD NOT WAIT FOR THE BRIEF.
Art Director: Antía García (Draftfcb Spain)
Copywriter: Íñigo Andiarena (Draftfcb Spain)
Producer: Rodrigo Ramos (Draftfcb Spain)
Executive Creative Director: Pedro Soler (Draftfcb Spain)
Art Director: Alfredo Vaz (Draftfcb Spain)
Copywriter: Álvaro Navarro (Draftfcb Spain)
General Manager: Pablo Muñoz (Draftfcb Spain)
Copywriter: Walter Belenky (Draftfcb Spain)

Relevancy
As an advertising agency everything we do must be seen as a chance to show our creative potential but not forgetting we have a business purpose. So we auctioned something intangible: ideas. That was something which had not been done before and we won arranged meetings in the event, so we killed two birds with one stone.

Outcome
More than 200 marketing directors of the 'biggest brands' attended our event where we had the chance to convey our way of thinking.We created buzz in both online and mass media, and in the marketing and business specialised magazines.We won 13 new clients, which we are currently working for. Not only with ideas featured in the auction, but with new ones too.

Client Brief Or Objective
We tried to generate a direct engagement with potential new clients and convey our way of thinking by developing an unusual event.

Implementation
We developed an idea to sell ideas, which would allow us to win new clients, which made buzz in mass media.