FLY WITH YOUR TONGUE by D6 for Easyjet

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FLY WITH YOUR TONGUE

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Industry Airlines
Media Promo & PR
Market Spain
Agency D6
Released February 2011

Credits & Description

Category: Best Online Advertising in a Promotional Campaign
Advertiser: EASYJET
Product/Service: AIRLINE COMPANY
Agency: D6
Date of First Appearance: Feb 14 2011
Entrant Company: D6, Madrid, SPAIN
Entry URL: http://www.vuelacontulengua.com/
President: Gonzalo Figari
Media placement: INTERNET - SITE Www.vuelacontulengua.com - 14 FEBRUARY

Describe the objective of the promotion.
easyJet was launching their most romantic destination, the new route Madrid – Venice. And to tell everyone about it, we chose the day dedicated globally to love: Valentine´s Day (14th February).

Describe how the promotion developed from concept to implementation.
To do so, we organised the first online kissing contest: Vuela con tu lengua (Fly with your tongue). A contest that rewarded the longest kisses with a trip to Venice. To participate, you only had to go to www.vuelacontulengua.com, turn on your webcam and kiss your partner without separating.

Days before, we went around different strategic locations in Madrid giving out lip balms so people could start getting ready for the big day. We also spread different videos across the web, on social networks, to get people to participate.

Explain why the method of promotion was most relevant to the product or service.
To tell everyone about it, we chose the day dedicated globally to love: Valentine´s Day (14th February).

Describe the success of the promotion with both client and consumer including some quantifiable results.
More than 4,000 people visited the site in less than 2 days, and different media spread the news as well (with a clipping valued at 270,000€).

EasyJet flies to Venice from different cities in Europe. Thanks to this campaign, 70% of the flights sold during these days were flights from Madrid.