BIG EYE ROLLER by Leo Burnett Bangkok for Olan-Kemed

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BIG EYE ROLLER

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Industry Prescription Eyewear
Media Promo & PR
Market Thailand
Agency Leo Burnett Bangkok
Executive Creative Director Keeratie Chaimoungkalo
Art Director Sompat Trisadikun, Puripong Limwanatipong
Copywriter Sirin Wannavalee, Noppawan Ngernphum
Released October 2010

Credits & Description

Category: Best Temporary In-Store Displays in a Promotional Campaign
Advertiser: OLAN-KEMED
Product/Service: EYE LOTION
Agency: THE LEO BURNETT GROUP THAILAND
Date of First Appearance: Oct 1 2010
Entrant Company: THE LEO BURNETT GROUP THAILAND, Bangkok, THAILAND
Executive Creative Director: Keeratie Chaimoungkalo (The Leo Burnett Group Thailand)
Executive Creative Director: Sompat Trisadikun (The Leo Burnett Group Thailand)
Creative Director: Sirin Wannavalee (The Leo Burnett Group Thailand)
Copywriter: Noppawan Ngernphum (The Leo Burnett Group Thailand)
Copywriter: Sirin Wannavalee (The Leo Burnett Group Thailand)
Art Director: Puripong Limwanatipong (The Leo Burnett Group Thailand)
Art Director: Sompat Trisadikun (The Leo Burnett Group Thailand)
Account Executive: Chutimon Chanmuan (The Leo Burnett Group Thailand)
Computer Artist: Kanokwan Chanatipkul (The Leo Burnett Group Thailand)
Retoucher: Sarawut Ongchai (The Leo Burnett Group Thailand)
Media placement: Point Of Purchease - 34 Optical Stores In Bangkok - 1 October 2010

Describe the objective of the promotion.
To create brand awareness for Optal Eye Lotion.

Describe how the promotion developed from concept to implementation.
Consumers go to optical stores to buy contact lens, and they use eye lotion regularly. But they are not aware that they can buy eye lotion right at their optical stores. So if we promote our brand there, our sale will go up considerably.

Explain why the method of promotion was most relevant to the product or service.
We created a 3 dimensional point of sale that looks like a rolling eye ball lubricated with water to communicate out product selling point. Its design caught everyone’s eyes and the optal brand was increasingly known.

Describe the success of the promotion with both client and consumer including some quantifiable results.
Our brand awareness increase by 100% and our sale went up 42%