ALL FREE CLEAR SAMPLING by Eje Sociedad Publicitaria for All

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ALL FREE CLEAR SAMPLING

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Industry Washing powders & Detergents
Media Promo & PR
Market Puerto Rico
Agency Eje Sociedad Publicitaria
Creative Director Clarissa Biaggi Assoc. Cd
Art Director Juan Carlos Lopez
Copywriter Mara Marrero - Idelis Rios, Paulo César González
Released December 2009

Credits & Description

Category: Event and Field Marketing
Advertiser: SUN PRODUCTS
Product/Service: FRAGRENCE FREE DETERGENT
Agency: EJE SOCIEDAD PUBLICITARIA
Date of First Appearance: Dec 10 2009 12:00AM
Entrant Company: EJE SOCIEDAD PUBLICITARIA, San Juan, PUERTO RICO
Creative Director: Clarissa Biaggi (EJE Sociedad Publicitaria)
Chief Creative Director: Enrique Renta (EJE Sociedad Publicitaria)
Copywriter: Idelis Ríos (EJE Sociedad Publicitaria)
Copywriter: César González (EJE Sociedad Publicitaria)
Art Director: Juan Carlos López (EJE Sociedad Publicitaria)
Media placement: Fragance Strip - Malls Promotion - December 2009

Describe the objective of the promotion.
Create awareness amongst consumer for all' FREE CLEAR within the category of fragance free laundry detergent.

Describe how the promotion developed from concept to implementation
To stage a typical perfume sampling promotion with a surprising twist in mayor shopping malls in order to demonstrate that all' FREE CLEAR is 100% fragance free formula that is gentle for sensitive skins. To complete the experience we also created the classic perfume sampling magazine ad in magazines.

Describe the success of the promotion with both client and consumer including some quantifiable results
Target was receptive to hear about the benefits of the product since their curiosity made them ask about it. This led us to hit about 2,000 people, maknig our communication perfectly clear.

Explain why the method of promotion was most relevant to the product or service
Our fragance free concept in perfume stores awoke consumer curiosity and made them ask about our fragance free detergent.