Freeport Promo VACUUM SHOPPING BAG FOR TOURISTS by Leo Burnett Iberia Madrid

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VACUUM SHOPPING BAG FOR TOURISTS

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Industry Retail, Distribution & Rental companies, Department Stores & Shopping Malls, Business equipment & services, Corporate Image
Media Promo & PR
Market Portugal
Agency Leo Burnett Iberia Madrid
Creative Director Erick Rosa, Renato Lopes, Fernando Duarte
Art Director Luciana Cani
Copywriter Steve Colmar
Released April 2011

Credits & Description

Category: Best Use of Shopper Marketing in a Promotional Campaign
Advertiser: LEO BURNETT IBERIA / FREEPORT
Product/Service: VACUUM SHOPPING BAG
Agency: LEO BURNETT IBERIA
Date of First Appearance: Apr 22 2011
Entrant Company: LEO BURNETT IBERIA, Lisbon, PORTUGAL
Entry URL: http://www.ourawardsite.com/2011/freeport/vacuum-bag/promo/
Creative Director: Erick Rosa/Renato Lopes (Leo Burnett Iberia)
Art Director: Luciana Cani (Leo Burnett Iberia)
Account Director: Inês Almeida (Leo Burnett Iberia)
Account Executive: Raquel Pinheiro (Leo Burnett Iberia)
Agency Production Director: Cristina Almeida (Leo Burnett Iberia)
Graphic Production: António Franca (Leo Burnett Iberia)
A/V Editor: Hugo Lage (Leo Burnett Iberia)
Images: (Corbis)
Cameraman: Ricardo Costa (Mastershot)
Copywriter: Steve Colmar (Leo Burnett Iberia)
Media placement: Shopping Bag - Freeport Outlet - 22/04/2011

Describe the objective of the promotion.
Tourists love shopping at Freeport, the biggest outlet in Europe. They are the main target, but they could never shop as much as they’d like. That’s because it’s impossible to fit everything they want to buy inside their already tight luggage. So how can Freeport help them with that?

Describe how the promotion developed from concept to implementation.
Freeport’s consumers deserve to shop as much as they like, so we created a special shopping bag. One that can be vacuum sealed.

After a day shopping, Freeport hands out these bags to tourists. They put everything they bought inside it and a vacuum cleaner sucks all the air out. At the end, the shopping bag is small enough to fit inside any luggage.

Explain why the method of promotion was most relevant to the product or service.
Thanks to the Vacuum Shopping Bag, tourists don’t need to worry about luggage size. Considering they’re Freeport’s main target, this is an important promotion to engage and conquer these consumers.

Describe the success of the promotion with both client and consumer including some quantifiable results.
Tourists are shopping even more. And they couldn’t be happier on their trip back home.