GENERATING CUSTOMER TRAFFIC THROUGH ONLINE MEDIA by Iridge for G.U.

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GENERATING CUSTOMER TRAFFIC THROUGH ONLINE MEDIA

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Industry Mobile applications
Media Promo & PR
Market Japan
Agency Iridge
Released October 2012

Credits & Description

Advertiser: GU.INC
Agency: IRIDGE
Category: Best Use of Other Digital Media in a Promotional Campaign
Sound Effect: Akamine (Elixion.inc)
Steal Camera: Gucci (Pma.inc)
Movie Camera/Editor: Hiroyuki Sakoda
Hair/Make Up: Ina
Directer/Casting: Kayo Matsuoka (Office Mash)
Engineer: Yasuhiro Kawasaki (Iridge.inc)
Producer/Directer: Yoshihiko Yamaguchi (Pma.inc)
Movie Camera/Editor: Hiroki Oohara (Enac.inc)
Music: Junya Takemoto (Lts.inc)
Art Directer/Designer: Miho Saito (Iridge.inc)
Movie Direction: Shohei Tada (Eternal.inc)
Engineer: Shunsuke Fujiwara (Ichirisya.inc)
Account Exective: Tsubasa Kurose (Iridge.inc)

Client Brief Or Objective
GU launched mobile application for smart phone as a new communication platform.Before it launched, Customer communication used to be fryers in Newspaper as the products were casual basic targeting households and families.As the brand strengthened its fashion design, the communication target shifted to younger generation.

Relevancy
To build a communication platform on the mobile, the users can get the latest trend with the discount coupons at the best timing.

Implementation
Over 1.5 million users enjoyed the campaign.And the coupon usage rate exceeded 60%.Over 100 thousand new users followed the SNS through this campaign.

Outcome
The users continue to increase, the media compete to pick up the story every months, the whole schedule on this year has been fixed.