Gamma Promo KÄRCHER by TBWA\Neboko Amsterdam

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KÄRCHER

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Industry Retail, Distribution & Rental companies
Media Promo & PR
Market Netherlands
Agency TBWA\Neboko Amsterdam
Designer Reza Harek, Twan Rijven
Released November 2012

Credits & Description

Advertiser: GAMMA
Agency: TBWA\NEBOKO
Category: Retail (Incl. Restaurants)
Creative Managing Director Copy: Ernst Jan van Rossen (TBWA\NEBOKO)
Designer: Reza Harek (TBWA\NEBOKO)
Managing Partner: Gert Jan Timmer (TBWA\NEBOKO)
Creative Managing Director Art: Matthijs Slot (TBWA\NEBOKO)
Designer: Twan Rijven (TBWA\NEBOKO)

Relevancy
A promotion for a Kärcher high-pressure cleaner, with a Kärcher high-pressure cleaner. It doesn’t get any more relevant than that!

Outcome
The promotion was carried out locally around several GAMMA stores, and was a great success. Unfortunately no sales figures for each store are available.

Implementation
The idea of making use of the high-pressure cleaners came quickly. The practical implementation consisted of the production of a metal template, and hiring a company that is specialised in ‘street graffiti’. And for the cleaning we naturally used a Kärcher high-pressure cleaner.

Client Brief Or Objective
The objective of this promotion was to announce, with the greatest possible impact, that GAMMA DIY stores (the biggest DIY store chain in the Netherlands) had a special offer on Kärcher high-pressure cleaners. And how can you communicate that with more impact than with the high-pressure cleaners themselves!