KALEIDOSCOPE PIGGY BANKS by Cc&e Guangzhou for GF SECURITIES

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KALEIDOSCOPE PIGGY BANKS

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Industry Banking & Financial Services
Media Promo & PR
Market China
Agency Cc&e Guangzhou
Art Director Yiping Liu, Jihai Wang, Tita He
Copywriter Daming Zheng, Bifeng Tang, Ted Ding
Released March 2010

Credits & Description

Category: Ambient Promotion: Small Scale
Advertiser: GF SECURITIES
Product/Service: FINANCIAL SERVICES
Agency: CC&E GUANGZHOU
Date of First Appearance: Mar 17 2010 12:00AM
Entrant Company: CC&E GUANGZHOU, CHINA
Chief Creative Officer: Daming Zheng (CC&E Guangzhou)
Creative Director: Yiping Liu (CC&E Guangzhou)
Copywriter: Daming Zheng (CC&E Guangzhou)
Copywriter: Ted Ding (CC&E Guangzhou)
Art Director: Yiping Liu (CC&E Guangzhou)
Art Director: Jihai Wang (CC&E Guangzhou)
Art Director: Tita He (CC&E Guangzhou)
Cameraman: Dick Leung (Jhfoto)
Animation: Mai (CC&E Guangzhou)
Production Company: Magic Fang (Magic Fang)
Media placement: Collaterals Placement - Business Halls - 17 March 2010

Describe the objective of the promotion.
Financial crisis made people become conservative to security investment. How to help GF Securities to win more clients with limited budget?

Describe how the promotion developed from concept to implementation
We have some piggy banks combined with build-in kaleidoscopes. They were distributed in business halls, when you put a coin in, many of them will turn up. This conveys the target audiences that you can see the increase of your wealth.

Describe the success of the promotion with both client and consumer including some quantifiable results
-More than 45% receivers became new clients -207% increasing of website hits -100% of receivers were entertained and impressed -The total cost was less than $2,000

Explain why the method of promotion was most relevant to the product or service
The vision of GF Securities is to help investors get ideal benefits. Piggy banks are known by all to increase savings. Our promotion conveys the idea clearly.