Grolsch Promo Grolsch Photo Machines by Naked Communications

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Grolsch Photo Machines

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Industry Beers and Ciders
Media Promo & PR
Market Sweden
Agency Naked Communications
Production Society 46
Released August 2012


Epica Awards 2012
Promotions/Installations/Events Branded Entertainment Silver
Branded Content Mobile Communications Silver

Credits & Description

Agency (city): Naked Communications, Sweden
Creative Director(s): Filip Tydén, Erik Nordenankar
Copywriter(s): Filip Tydén, Erik Nordenankar
Art Director(s): Filip Tydén, Erik Nordenankar, August Zachrisson
Photographer(s): August Zachrisson, Noah Beyene
Production Company (& City): Society 46, Stockholm
Agency Producer(s): Anna Wallin, Sofia Beme, Gabriella Wollo
Illustrator(s): August Zachrisson
Account Director: Fredrik Svensson
Short explanation
We gave our target audience something useful and interesting that could enrich their lives. Something they were actually impressed by, interested in and that had a place in their everyday lives.
Grolsch Photo Machines is a digital photo-app available for iPhone and as a Facebook App. It lets people document their lives through a Grolsch lens. But this app was more real and spectacular than your average photo-app. Grolsch Photo Machines uses real analog photo-filters, not just digital effects. Your image is filtered through an analog process, for example; displayed on a real old-school TV, photographed and sent back to you. Or filtered through a real medium format camera and sent back to you. Every machine was located in the real world where people could see them work. We also did one-off filters. For example live illustrators instantly hand drawing your image and then send it back to you.
Grolsch is a beer with a marketing strategy summed up in the line "Choose interesting".