Happiness Brussels Promo GIFT A STRANGER by Happiness Brussels

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GIFT A STRANGER

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Industry Advertising agencies, Business equipment & services
Media Promo & PR
Market Belgium
Agency Happiness Brussels
Creative Director Grégory Titeca
Creative Tom Galle, Cecilia Azcarate Isturiz, Ramin Afshar
Released December 2010

Credits & Description

Category: Corporate Image & Information
Advertiser: HAPPINESS BRUSSELS
Product/Service: ADVERTISING AGENCY
Agency: HAPPINESS BRUSSELS
Date of First Appearance: Dec 15 2010
Entrant Company: HAPPINESS BRUSSELS, BELGIUM
Entry URL: http://www.giftastranger.net/
Creative Management: Karen Corrigan/Gregory Titeca (Happiness Brussels)
Creative Director: Gregory Titeca (Happiness Brussels)
Creative: Tom Galle/Ramin Afshar/Cecilia Azcarate Isturiz (Happiness Brussels)
Developer: Tom Scott
Media placement: Website - Internet - 15 December 2010
Media placement: Making Of Movie - Internet - 15 December 2010

Describe the objective of the promotion.
The typical yearly agency brief: create an agency Christmas Card.
As Christmas is a traditional period of gift giving, we at Happiness Brussels wanted to push that giving spirit of Christmas just a little further…
 

Describe how the promotion developed from concept to implementation.
We created Gift a Stranger: a website that allowed people to send a gift to a random person somewhere in the world, and spread a little bit of happiness
The site automatically found a random address somewhere in the world.
People could then print out this address, and send their gift to this unknown person.
Their gift appeared on the map, with all other gifts from people all over the world.

Explain why the method of promotion was most relevant to the product or service.
With Gift a Stranger, we really gave the Christmas feeling a new dimension. Our Christmas card made people spread a little happiness all over the world.
 

Describe the success of the promotion with both client and consumer including some quantifiable results.
- More than 700 gifts sent during Christmas.
- 75,000 unique clicks on the website.
- Gift a Stranger was featured on leading blogs.
- More than 6,000 impressions on Twitter, Facebook and Tumblr.
- Traffic on Happiness-Brussels.com increased by 200%.