Herraiz Soto Promo OMMWRITER by Herraiz Soto

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Industry Advertising agencies, Business equipment & services
Media Promo & PR
Market Spain
Agency Herraiz Soto
Art Director Roman Rodriguez
Copywriter Rafa Soto, Vicente Reyes
Released November 2009

Credits & Description

Category: Best Use of Internet/Online Advertising in a Promotional Campaign
Advertiser: HERRAIZ SOTO & CO
Date of First Appearance: Nov 17 2009 12:00AM
Entrant Company: HERRAIZ SOTO , Barcelona, SPAIN
Entry URL: http://www.herraizsoto.com/awards/2010/ommwriter/
Creative Director: Rafa Soto (Herraiz Soto & Co)
Art Director: Roman Rodriguez (Herraiz Soto & Co)
Copywriter: Vicente Reyes (Herraiz Soto & Co)
Copywriter: Rafa Soto (Herraiz Soto & Co)
Programmer: Oriol Ferrer (Oriol Ferrer)
Project Leader: Marzban Cooper (Herraiz Soto & Co)
Account Executive: Paulina Arana (Herraiz Soto & Co)
Media placement: Online Campaign - Appleinsider.com - 11/22/2009
Media placement: Online Campaign - Lifehacker.com - 11/22/2009
Media placement: Online Campaign - Tuaw.com - 11/22/2009
Media placement: Online Campaign - Creativeapplications.net - 11/22/2009
Media placement: Online Campaign - Microsiervos.com - 11/22/2009
Media placement: Online Campaign - ALT1040 - 11/22/2009
Media placement: Online Campaign - Twitter - 11/22/2009
Media placement: Online Campaign - Cult Of Mac - 11/22/2009
Media placement: Online Campaign - Applesfera - 11/22/2009
Media placement: Online Campaign - Springwise - 11/22/2009

Describe the objective of the promotion.
Increase public knowledge of the advertising agency Herraiz Soto & Co, communicate the brand’s values in an effective manner and contact new clients.

Describe how the promotion developed from concept to implementation
Herraiz Soto & Co is an agency that values ideas and, thus, holds the creative process in high esteem. Nevertheless, as creative thinkers involved in a mimicry process with computers, we have also become experts at multitasking. As a result, it has become increasingly difficult for us to concentrate on a single idea, and the quality of the process suffers. That is why Herraiz Soto & Co created a minimalist tool that cuts you off from your surroundings, facilitating the flow of ideas and giving back writing its pleasure. This tool was designed as a promotional vehicle to transmit the agency's values and philosophy, and because this is a free software programme, we are favouring it going viral.

Describe the success of the promotion with both client and consumer including some quantifiable results
Without having to invest a single euro in media, Ommwriter has been mentioned in more than 7,000 posts and 9,000 tweets. Herraiz Soto & Co has received several new contacts and celebrities such as Stephen Fry who have publicly discussed the programme: “@theyarnyard TY for the advice. Am d'loading @ommwriter's WP as we speak. Looks amusing. I'll try anything 2 improve the writing experience!” @Stephenfry- Actor, Author

Explain why the method of promotion was most relevant to the product or service
We detected a need in the text-editor category and, more widely speaking, in software programmes that aid concentration and the development of ideas. By distributing a valuable tool free of charge and associating it with the agency (Herraiz Soto & Co signs the software and appears as its creator on the website), the software’s values are linked to the agency.