IKEA iPad catalogue, "IKEA BERÖRA" by SMFB for IKEA

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IKEA iPad catalogue, "IKEA BERÖRA"

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Industry Department Stores & Shopping Malls
Media Promo & PR
Market Norway
Agency SMFB
Designer Nicklas Hellborg
Released March 2012

Awards

Epica Awards 2012
Promotions/Installations/Events Promotions & Incentives Silver

Credits & Description

Agency (city): SMFB
Copywriter(s): HANS MAGNE EKRE, ALEXANDER GJERSOE
Art Director(s): HANS MAGNE EKRE, ALEXANDER GJERSOE
Account Director: Kristian Kristiansen
Account Manager: Hanne Grobstock, Tonje Skjetne Bjornerem
Designer: Nicklas Hellborg
Short explanation
Making gloves and mittens work on the iPad was quite useful since it was in the middle of a freezing cold winter in Norway, when mittens should be kept on at all times. Creating simple, effective and cheap solutions to everyday problems for everyone, is at the core of IKEAs brand.
Description
To launch the iPad version of the IKEA catalogue in Norway we created a brand new IKEA product called 'BERÖRA'. It ́s a sewing kit with a special conductive thread to sew into say the index finger of your favourite gloves. This little operation will make your gloves, mittens or whatever work on a touch-screen in the cold norwegian winter. People could order the kit for free online, and it was sent to them by mail