OPPORTUNITIES by PRIMER NIVE GROUP for INTERLINGUA

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OPPORTUNITIES

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Industry Language schools
Media Promo & PR
Market Mexico
Agency PRIMER NIVE GROUP
Creative Director Juan Antonio Ochoa
Released September 2009

Credits & Description

Category: Event and Field Marketing
Advertiser: INTERLINGUA
Product/Service: LANGUAGE SCHOOL
Agency: PRIMER NIVEL GROUP
Date of First Appearance: Sep 7 2009 12:00AM
Entrant Company: PRIMER NIVEL GROUP , MEXICO
Planning Director: Vincent Boyra (Primer Nivel Group)
Creative Director: Juan Antonio Ochoa (Primer Nivel Group)
Production: Roxana Fernandez (Primer Nivel Group)
Design: Jorge Aguirre (Primer Nivel Group)
Media placement: Acting Street Marketing - Malls - 07- September-09

Describe the objective of the promotion.
Increse 10% traffic in interlinguas schools.

Describe how the promotion developed from concept to implementation
They know that people learn English, open oportunities, but not aware, that not talking english, close opportunities, so we decided to make the experience the lose an opportunity by not knowing English. This also allowed us to make them live firsthand the brand positioning is: so you will not see the face of What!

Describe the success of the promotion with both client and consumer including some quantifiable results
10 people asking for information, students returned 8.5 15% traffic increase.

Explain why the method of promotion was most relevant to the product or service
This promotion did people live in a reality we are aware, not conscious.