GIRLTOY by ... & Co. for Jack & Jones

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Industry Apparel, Clothing & Footwear, Clothing
Media Promo & PR
Market Denmark
Agency ... & Co.
Creative Director Thomas Hoffmann
Art Director Martin Storgaard
Photographer Casper Sejersen
Released October 2010

Credits & Description

Category: Best Temporary In-Store Displays in a Promotional Campaign
Advertiser: JACK & JONES
Product/Service: MENSWEAR
Agency: & CO.
Date of First Appearance: Oct 1 2010
Entrant Company: & CO., Copenhagen, DENMARK
Photographer: Casper Sejersen (Casper Sejersen)
Creative Director: Thomas Hoffmann (& Co.)
Art Director: Martin Storgaard (& Co.)
Media placement: Instore Materials - transparent boxes with mannequins inside - Instore - 1st October 2010

Describe the objective of the promotion.
Instore promotion to generate attention and sales.

Describe how the promotion developed from concept to implementation.
To create something with synergy to the rest of the above-the-line elements and online.

Explain why the method of promotion was most relevant to the product or service.
Because wearing Jack & Jones clothes makes you a Girltoy - which was also the turning point of the rest of the campaign.

Describe the success of the promotion with both client and consumer including some quantifiable results.
Increase of jacket sales - more than 1 million jackets.