Silestone: ABOVE EVERYTHING ELSE... by ALEX ROMAN for Silestone

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Silestone: ABOVE EVERYTHING ELSE...

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Industry Household maintenance & pet products
Media Promo & PR
Market Spain
Agency ALEX ROMAN
Creative Director Alex Roman
Art Director Alex Roman
Copywriter Juan Adrián Bravo
Released June 2011

Awards

Cannes Lions 2011
Film Craft Lions Animation Gold

Credits & Description

Type of Entry: Film Craft
Category: Animation
Title: ABOVE EVERYTHING ELSE...
Advertiser/Client: SILESTONE BY COSENTINO
Product/Service: KITCHEN WORKTOPS
Entrant Company: ALEX ROMAN Madrid, SPAIN
Chief Creative Officer: Alex Roman
Creative Director: Alex Roman
Art Director: Alex Roman
Copywriter: Juan Adrián Bravo
Agency Producer: The Mushroom Company
Account Manager: Damian Granados ( Cosentino S.a.)
Production Company: ALEX ROMAN Madrid, SPAIN
Animation: Animator: Jorge Seva / Company: Alex Roman
Post Production: Post Production House: Alex Roman
Other Credits: CGI: Jorge Seva

Brief Explanation:
We wanted to show a different point of view for Silestone worktops. It's a dreamy vision of reality where different common elements appear and react in the kitchen in a different way than we are used to, with SILESTONE.
The highly emotive advert fuses stunning imagery and music to reinforce the exclusive quartz properties of Silestone surfaces. Through the use of CGI, the advert which took two and half months to create, from concept to final edit has a movie like quality, which enforces the brand’s elegant and personal style.