KLM Royal Dutch Airlines Promo Be My Guest by Caviar, Tribal Amsterdam

Be My Guest

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Industry Airlines
Media Promo & PR
Market Germany
Agency Caviar
Agency Tribal Amsterdam
Production MediaMonks
Released August 2012


Epica Awards 2012
Public Relations Promotions & Incentives Bronze

Credits & Description

Agency (city): DDB & Tribal Amsterdam
Creative Director(s): Olaf van der Geld, Sanne Braam
Copywriter(s): Paul Fraser, Sharon Cleary
Art Director(s): Olaf van der Geld, Christopher Pugmire, Keith Kornson
Photographer(s): Bert Teunissen
Production Company (& City): MediaMonks (Hilversum), Caviar (Amsterdam)
Agency Producer(s): Steven Beukers, Denise Wolterbeek
Illustrator(s): Julian Burforf, Lorenzo Milito
Post Production (Print): Souverein
Short explanation
KLM introduces Meet & Seat. With this service you can choose who you want to sit next to on a KLM flight, by simply matching your social media profile with other passengers. To support this launch, we invited Internet users to have a ‘virtual chat’ with one of six Dutch celebrities (famous in different fields of interest). And possibly win a trip accompanying them on a KLM flight. To drive traffic to the site we seeded 3 interest-specific films that collected over 11 million (!) YouTube views. Visitors on average spent 3.2 minutes on the campaign site.
KLM introduces a new service Meet & Seat; this service ties in social media with booking a flight. With Meet & Seat you can choose the person you want to sit next to, based on their LinkedIn and Facebook profiles.