KLM Royal Dutch Airlines Promo KLM SPACE by Rapp Collins Amsterdam, Tribal Amsterdam

KLM SPACE

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Industry Airlines
Media Promo & PR
Market Netherlands
Agency Rapp Collins Amsterdam
Director Tom Rijpert
Creative Director Bram Holzapfel
Producer Arjen Warendorff
Agency Tribal Amsterdam
Art Director Joost Van Middelaar, Keith Kornson
Copywriter Sander Van De Vlasakker
Released October 2012

Credits & Description

Advertiser: KLM ROYAL DUTCH AIRLINES
Agency: DDB & TRIBAL AMSTERDAM, RAPP
Category: Best Video
Advertising campaign: KLM SPACE
Producer: Arjen Warendorff
Copywriter: Bram Holzapfel
Creative Director: Bram Holzapfel
Other Credits: A. Goodwin
Other Credits: A. Vd Hoef
Other Credits: J. Kiekebosch
Other Credits: J.w. Penterman
Agency Producer: Jesse Mons
Account Manager: Matty Bakker
Animation: Mediamonks
Sound Design/Arrangement: Mediamonks
Advertiser's Supervisor: Marit Badia
Post Production: Mediamonks Films
Other Credits: O. Voerman
Other Credits: S. Bezoen
Copywriter: Sander Van De Vlasakker
Art Director: Joost Van Middelaar
Art Director: Keith Kornson
Agency Producer: Linda Cuvelier
Editing Company: Mediamonks
Sound Design/Arrangement: Marco Baaij
Music: Massivemusic
Planner: Rogier Van Der Werf
Sound Design/Arrangement: Ruben De Winther (Kaiser Sound Studios)
Other Credits: T. Tilkema
Director: Tom Rijpert

Brief Explanation
An interactive film took visitors on an engaging virtual space journey while at the same time explaining the challenge. In the film we follow the balloon’s ascent to space, all to the tune of epic music and sound effects making it a truly cinematic experience. High-end graphics and 3D animations informed the user on how nature’s elements could influence the balloon’s journey, such as wind speed, direction & temperature. During this virtual flight, layers of interaction in the film let visitors hear, read and learn about various elements of the upcoming live balloon flight and use this information to make their prediction more accurate. In the film’s final climax, the balloon reaches the edge of space and pops at its highest point. The film then merges seamlessly into the interface of the game where contestants were asked to claim their very own place in space.